About us

Like many parents, we tried a lot of comfort items. Then we found a small, huggable pillow our baby instantly loved, but it wasn’t available in the U.S. We wanted backups and gifts for friends, and quickly realized we couldn’t buy it here. Seeing the soothing effect up close made the decision easy; we would bring the idea stateside and share it.

We created our own collection, inspired by Theo’s little adventures and all the places he’ll go. We curate the soft feel we love and design the original artwork and prints that make each piece ours. We’re starting with Mountains, a nod to Theo’s backyard, and we’ll grow into new places he’ll explore.

What we made
A marshmallow-soft, huggable, interactive lovey with playful triangle tags that invite gentle grasping and exploration. It’s portable, sturdy for daily use, and available in sizes that let little explorers grow with it. It’s a cozy companion for daytime play and a comforting support for older kids at night.

What we care about
Our own baby uses this, which is why we’re particular about everything. We choose materials we’re comfortable bringing into our home, we follow U.S. children’s product safety standards (CPSIA), and we use third-party lab testing before production runs. We design with parents in mind: easy-care instructions, thoughtful details, and clear guidance on age-appropriate use. If it’s not something we would confidently hand to our child, it will not make it to yours.

Why it matters
When something helps your baby feel calm and you can’t buy it for the people you love, you find a way to share it. That’s Theo’s Lovey: artful prints, soothing cuddles, and everyday durability. We hope it brings the same comfort to your family that it brought to ours.

Safety note: Follow safe-sleep guidance; supervised use for infants under 12 months